Born 1964 near Manchester. Alex Rowbotham is a British artist and freelance designer. He is passionate about projections, whether on a screen or on a building, his specialisms stem from his 25+ years as photographer and multimedia designer.

Since completing his art school education of film, photography and television in the late 80's, Alex has pursued a learning curve of ever-changing methodology and girth of expanding media technology. His primary passion was with the 'third' image created by over-lapping multiple slide projectors used to create presentations within the audio visual arts and industry. This 'third' eye is now focused upon structures and buildings with cultural heritage. His work has taken him around Europe and the Middle East, travel has been an important part of his inspiration for his personal work and development.

Whilst working in London, Alex found himself drawn to the many media festivals at home and abroad and it was in the early 90's that he first traveled to Italy for the AMV festival in Rieti. Although this no longer exists it put him on the road to many other festivals and picking up awards in USA for interactive interface design of (then new) CDRom media. Perhaps more importantly he has met many like-minded professional artists with whom he collaborates with.

He had several contracts providing art direction and design in Rome and in the Netherlands before deciding to make South Tyrol his home. In 2007 Luce DIpinta was formed, in which he took the roll of creative director, to realize the Painting with Light Festivals. He now lives in Lana with his family.